ISV Revenue Growth i.e “Cloud Computing + POC”

Delivering an application as a pre-installed, pre-configured virtual application appliance with zero OS component shrinks install, set-up, and configure time to minutes. Yes, even large German ERP applications. Zero install’s effect of reducing POC duration by 20% can go to straight cost savings or to increased time spent actually working with the client and application. It can go to more POCs conducted a year per SE. In all scenarios, it goes to increased revenue. For example, they may sell back office manufacturing applications to the likes of the automobile industry. Fun, huh? Well, in North America, the ones that are using the cloud for their POCs have revenue up 5-6% compared to last year. The others? They are all down for the comparable period.”

Even more reason to run POCs in the cloud and it’s good for marriages. “Honey, I’m going to run down to the ball bearing factory to check on the POC. I know first-hand how hard it is to start a business, create a new product from a blank sheet of paper, create a new category that Gartner eventually buys into, raise money, But I can not imagine how hard it is to sell ERP to manufacturers that sell into the auto industry right now. That has got to be tough to the 10th power.

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