Deloitte poll reveals that 60.9 percent believe cloud computing will be a transformative technology in the industry

A majority of executives polled by Deloitte
(60.9 percent) believe cloud computing will be a transformative technology in
the industry and can drive financial benefits, or at least be useful for
certain kinds of enterprise services. The executives were polled recently
during the Deloitte webcast, “Cloud Computing in the Enterprise: Not If, But
When and How?”

Cloud computing enthusiasm was somewhat tempered by executives’ concern over
security and privacy, as 34.6 percent cited these issues as the largest
considerations for adopting cloud computing in their organizations. In
addition, 22.1 percent of respondents identified data controls and ownership,
as well as audit and assurance, as key adoption issues.

“Adoption and demand for cloud services is growing as companies see a real
revolution happening on the business side. Expectations for agility and
flexibility in business operations have grown in response to the downturn, and
in preparation for what comes next,” said Mark White, principal, Deloitte
Consulting LLP and the webcast moderator.

White added, “Cloud services create the possibility of rapid business model
innovation, improved service levels and new ways of controlling costs.
Executives can also realize financial benefits, including reduced capital
expenditures. In addition, business leaders responding to the poll clearly
articulated security and data privacy issues as near-horizon hurdles to their
viable cloud adoption strategy.”

Other polling results included:

–  Only 3.8 percent believed cloud computing would have no real
short-term
impact and that it is overhyped.

–  Roughly a quarter of  respondents (22.7 percent) believed information
technology (IT) servers and storage are the areas that offer the
greatest potential for optimization using cloud computing, followed by
IT outsourcing and technology services (17.9 percent) and enterprise
software/ERP (17.5 percent).

Chris Weitz, director, Deloitte Consulting LLP, also explained during the
webcast how cloud computing can offer opportunities for new business models in
the IT industry, including:

–  Enterprise information technology (IT) services can become a commodity
resource, which can be resold from enterprises to third parties.
–  Cloud-based consortiums can combine to present themselves as a larger
market presence

–  Brokers and aggregators will offer “two-way” markets for cloud
computing
resources among enterprises.

“Cloud computing is emerging through the convergence of a variety of trends in
information technology — utility computing, virtualization and IT service
management model,” said John Hagel, co-chairman of the Deloitte Center for the
Edge. “Today, it is generally viewed as an attractive new form of low cost IT
outsourcing that can also help to turn a fixed cost into a more scalable
variable cost.  Looking ahead, though, our research indicates that the
evolution of cloud computing will generate four waves of expanding disruption.
These can be driven by a complex interplay of segments of customers with unmet
business needs, evolving cloud computing capabilities and new sets of
providers emerging to deliver these capabilities.”

Hagel also noted that because cloud computing has the potential to create
significant opportunity for new forms of strategic advantage, both on the
provider and subscriber side, it is critical for companies to engage early to
build capability and to aggressively pursue the disruptive potential.

To hear the webcast please, visit: www.deloitte.com/us/dbriefs/futurete.

About the Polling
The polling responses came from more than 750 technology executives ranging
from upper management to consultant across multiple industries responded to
the polling questions during Deloitte’s webcast on October 1.

About Deloitte
As used in this document, “Deloitte” means Deloitte Consulting LLP and
Deloitte Services LP, separate subsidiaries of Deloitte LLP.  Please see
www.deloitte.com/us/about for a detailed description of the legal structure of
Deloitte LLP and its subsidiaries.

John La Place                 Charles Zinkowski
Public Relations              Hill & Knowlton
Deloitte                      +1 212 885 0630
+1 212 492 4267               charles.zinkowski@hillandknowlton.com
jlaplace@deloitte.com

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