Thursday 29 July 2010
Autonomy Corporation
Autonomy Corporation plc, a global leader in infrastructure software for the enterprise, today announced a new solution designed to allow marketers to quickly and easily build and test website landing pages in a secure, hosted environment. The Autonomy Optimized Landing Page solution combines leading web content management and multivariable testing (MVT) capabilities in one easy-to-use interface, and leverages Autonomy’s strength as the premier provider of private cloud computing applications.
Marketers today demand solutions that allow them to move quickly to take advantage of immediate business opportunities, continually test and optimize their landing pages, and stay within budget. Businesses require easy-to-use tools in order to rapidly build landing pages that can maximize the impact of email campaigns, keyword purchases, online advertising, and SEO initiatives. Once the pages are created, marketers want to continually optimize their campaigns in order to make sure these leads convert. This process requires a single interface that empowers a marketer to quickly create compelling landing pages without IT.
The Autonomy Optimized Landing Page solution overcomes these challenges by delivering a solution that leverages Autonomy’s unique strengths. In April of this year, Autonomy Interwoven announced (http://www.autonomy.com/content/News/Releases/2009/0414a.en.html) the industry’s first solution to integrate online testing and web content management. Likewise, Autonomy is recognized as a leader in private cloud computing, with the world’s largest hosted data archive at over 10 petabytes. By combining these capabilities into one solution, marketers can move at the speed of now to cost-effectively launch and continuously improve online campaigns.
The Autonomy Optimized Landing Page solution leverages the following capabilities:
- Autonomy TeamSite and LiveSite - provide a graphical
drag-and-drop WYSIWYG authoring interface with reusable landing page
templates and page building blocks for campaign pages, registration
pages and confirmation pages. Marketers can quickly and easily build,
edit, and rollout landing pages and marketing campaigns without any
assistance from IT.
- Autonomy Optimost - empowers marketers to easily create A/B
and multivariable tests for the optimal combination of content, offers,
and layout to maximize SEO, SEM, conversion rates, and online results
- Integrated web analytics - easily incorporate web analytics
on any landing page regardless of analytics tool.
- Autonomy’s enterprise-class cloud computing technology -
provides marketers with scalable, secure, 24×7 monitored access to
hosted offering to build and create landing pages.
“The Autonomy Optimized Landing Page solution places an extremely powerful, yet easy-to-use solution in the hands of marketers,” said Anthony Bettencourt, CEO of Autonomy Interwoven. “Whether they are looking to rapidly launch multiple campaigns or generate a better return on their SEO initiatives, this solution can play a key role in helping businesses drive new revenue. Additionally, given Autonomy’s reputation as the leading provider of WCM and cloud computing technologies, organizations can be assured they are investing in a secure, scalable, and proven technology that can grow with their business. The initial interest from customers is very exciting and we are confident this will become an essential element in a marketer’s web solutions arsenal.”
The Autonomy Optimized Landing Page solution is available now. Please visit http://www.interwoven.com/landingpagesolution to learn more.
Meaning Based Marketing Capabilities from Autonomy Interwoven:
Autonomy Interwoven recently announced several new offerings which combine Autonomy IDOL’s unique ability to understand the meaning behind all forms of information with Interwoven’s market-leading solutions for optimizing online business performance:
- Automatically listen, understand, and act on social media
sentiment
- Automatically segment, optimize, and deliver targeted content to
customers
- Automatically retrieve, analyze, and process rich media content
- Automatically guide, recommend, and optimize ecommerce sites
- Automatically understand and optimize multichannel customer
interactions
- Automatically archive dynamic web content for compliance
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world’s leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy’s customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit http://www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Autonomy Editorial Contacts:
Randy Cairns
Autonomy (US)
+1-408-953-7111
randy.cairns@autonomy.com
Edward Bridges
Financial Dynamics (UK)
+44-207-831-3113
edward.bridges@fd.com
Ian Bain
The Red Consultancy (US)
+1-415-618-8806
ian.bain@redconsultancy.com
David Vindel
The Red Consultancy (UK)
+44-207-025-6529
david.vindel@redconsultancy.com
When online business applications were first introduced, there was a dismissive air as to how much use accounting professionals would glean from them. Finally, ten years later, a white paper finds that it is set to become a £10bn industry, and acceptance from businesses is imminent. Using online applications, or cloud computing as it is more commonly known, has recently hit the headlines as traditional software providers toy with the idea of entering the market, while businesses appear firmly divided on whether or not it will prove to be an advantage or an unnecessary risk to their company. The latest white paper, The development of web-based acccounting by Aqilla, shows that online software is continuing to grow, highlighting IT analysts Gartner’s prediction that in the next 12 months we are likely to see a spike in the industry with the market expanding by two thirds to $16bn (£9.6bn) by 2013.
Around four-fifths of finance professionals use web-based applications at work, with a third using HMRC’s online tax return function. Benefits include simplified contracts, low cost of deployment and usually a more intuitive interface to work with. Although in every advancement of the software industry there are the pros and cons, such as those that questions its large scale use for big business, there is usually a step change in take-up when a big player emerges to give the much-debated technology its backing. As one of the biggest telecom brands in the world, BT might make the SME business market sit up and take notice. BT recently signed a deal with Xero, the online accountancy software providers, to supply its products to their SME customers. BT will offer all the support, maintenance and integration as part of the deal. ‘We’re serious about the cloud, and we don’t just attribute our brand to anything willy nilly,’ says Chris Lindsay, general manager for broadband and software for businesses at BT.
Cloud computing provides users with more security than traditional IT applications, one computer expert has claimed. Eran Feigenbaum, director of security for Google Apps, made the comments during a visit to the UK. He said that many organisations are concerned about losing data and adopting cloud computing means this is less likely as storage is in the cloud rather than a hard device such as a USB or the memory of a laptop. ‘Data is typically lost when laptops and USB memory sticks are lost or stolen, but local storage is no longer necessary if a company uses cloud-based apps,’ he told ComputingWeekly.com. Mr Feigenbaum added: ‘Statistics show that 66 per cent of USB sticks are lost and around 60 per cent of those lost contain commercial data.’Using the cloud reduces the chances of the data being lost as it does not need to be taken anywhere, the computing expert concluded. BT announced it is to work with Microsoft to offer its business customers access to cloud computing.
BT has announced plans to offer its business customers access to integrated cloud computing and collaboration platforms via Microsoft Online Services. Under a new agreement with the software giant, the broadband firm is to become the first telecommunications and IT provider to resell the Dedicated Business Productivity Online Suite to clients. It is hoped that the integration of Microsoft’s products into BT’s 21CN global customer network will give customers access to a “fully-hosted managed service”.
Neil Sutton, vice-president of global portfolio at BT Global Services, said the agreement would also cut the “overall networked IT and infrastructure costs”. He added: “The services will also allow customers to build on existing legacy systems, while integrating voice and data applications.” BT recently announced plans to speed up its rollout of super-fast fibre broadband across the UK.
